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Burn Your Portfolio: Stuff they don't teach you in design school, but should, by Michael Janda
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It takes more than just a design school education and a killer portfolio to succeed in a creative career. Burn Your Portfolio teaches the real-world practices, professional do's and don'ts, and unwritten rules of business that most designers, photographers, web designers, copy writers, programmers, and architects only learn after putting in years of experience on the job.
Michael Janda, owner of the Utah-based design firm Riser, uses humor to dispense nugget after nugget of hard-won advice collected over the last decade from the personal successes and failures he has faced running his own agency. In this surprisingly funny, but incredibly practical advice guide, Janda's advice on teamwork and collaboration, relationship building, managing clients, bidding work, production processes, and more will resonate with creative professionals of all stripes.
- Sales Rank: #64335 in Books
- Brand: Pearson Educational Group
- Published on: 2013-06-14
- Original language: English
- Number of items: 1
- Dimensions: 8.90" h x 1.00" w x 6.00" l, 1.63 pounds
- Binding: Paperback
- 400 pages
Review
�“The straightforward and funny advice in Janda’s book is what most people learn only after toiling in the corporate trenches for years. (Um, how dare he share ALL our secrets?!) I hope he’s charging at least a year’s worth of school tuition for this book. Seriously, take copious notes on the practical suggestions offered here to help steer your own career, whether it’s your first job or your 15th freelance gig. The drama-free work approach and leadership style outlined in Burn Your Portfolio is what makes working with him and all the folks at his company, Riser, FUN and worthy of the cupcakes we send to celebrate each of our successes together.”
—Michelle Sullivan VP Digital, Kids & Family Publishing and Media, National Geographic (aka 800 pound Gorilla Client)“This book should be a mandatory course at art schools…no, at all schools! The message transcends occupation; it’s about maneuvering through the unspoken rules and dynamics of various personalities in your workplace. Mike is a perfect person to deliver this message; his long-term relationships and success of his business are the true testimony of his skills on managing up, down, and sideways. Your talent alone will take you nowhere if your character doesn’t support it. If you want longevity in your field, this book is a must-read.” —Jane Bhang Consulting Art Director, Sony Pictures Entertainment
“I wish I could take every designer I’ve ever worked with and smack them over the head with this book…which would hurt, because it’s big! After that, I’d tell them to read it cover to cover, because Michael Janda will show them how to stop making the business mistakes nearly everyone in design is making.” —Dave Crenshaw Author of The Myth of Multitasking and The Focused Business
“Do you want to supercharge your design career? Drop that Wacom pen and immediately pick up Burn Your Portfolio, and read it cover to cover. Michael Janda clearly outlines practical, actionable advice that will make your design business better, your clients happier, and your teams more productive. Even if you’re a freelancer just striking out on your own—no, especially if you are—the insights, truisms, and humor in this book will prove to be valuable tools in your design arsenal.” —Marc Siry SVP, Media Products, NBC Universal
“I’ve worked with Michael and Riser for many years, and the thing that differentiates Michael and his team from other agencies is their ability to speak my language versus design speak! Michael and his company Riser are not only super-creative, they are total professionals. Communication is a big reason why Michael and his team are so successful at what they do. They are good at not only listening to a client who is not a designer and is trying to convey the details of a project, but also on working with the client to get the job done well, on time, and also on budget. I can’t think of a better person to give advice to designers who need to work with clients in the real world.” —Melissa Van Meter VP, Marketing & Advertising, TV Guide Network
About the Author
Michael Janda has been in most positions on the graphic design world org chart over his 16-year career. He has served as production artist, designer, freelancer, and creative director (including a few years as senior creative director over two of Fox’s Internet divisions). Since 2002, Janda has owned and operated his own agency, Riser, which boasts such high-profile clients as NBC, ABC, Fox, Google, National Geographic, Warner Bros., and Disney.
Most helpful customer reviews
18 of 19 people found the following review helpful.
If you have ANY sort of business, you need to read this book!
By C Cline
And I am not kidding about that in any way, shape, or form. Although this book applies to design and art stuff directly, almost all the tips found here can be applied to any business to help it reach its full potential. It talks about how to automate procedures, creating a nest egg for your business, the importance of networking, spotting red flags for suspicious people, and a load of other things. Even if you are a very business savvy person, I can guarantee that you will find something new in this book that will help you elevate your business.
I bought a copy, and I also bought a copy for one of my friends who works at a family printing business.
14 of 14 people found the following review helpful.
changed my life
By Jeff
I loved this book. It changed my perspective on so many challenges I face daily as a designer. It contained practical, solid advice about the real problems real designers encounter, all the time! Full of good natured humor and poignant personal examples which help the reader to relate. An absolute must read for anyone in a design field.
11 of 11 people found the following review helpful.
Excellent
By B. Jefferson Le Blanc
This is an excellent book, informative and not too difficult to read. A voracious reader himself and a successful businessman, Michael Jonda conveys a wealth of knowledge accumulated through study and real world experience. This book should be required reading for everyone contemplating a career in graphic design, or who has already embarked on one. Jonda covers the problems and pitfalls anyone can expect to encounter - and practical solutions that can help resolve those problems and avoid or circumnavigate the pitfalls. Whether you work for a design agency, are a freelance artist/designer or are building your own business, Jonda has been there and done that. He has worked on nearly every side of the graphic design business, experienced the ups and downs, the stresses and anxieties common to the trade. Thus his advice is not merely theoretical in nature, but based on what you will inevitably encounter in the real world of graphic design. The point of the book's title is that to succeed, you need to be more than a good - or even great - designer. Jonda explains in detail what else you need to know, as the subtitle indicates - all the essential stuff they don't teach you in art school.
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